Elephant can’t Dance New ways of Marketing

34 Students of Sri Venkateswara Group of Institutions participated in the Eleventh CII Marketing Summit held in Mumbai from 31st March 2011 to          1st April 2011.It was a two days conference held at the Intercontinental The Lalit, Mumbai. There were nine technical sessions. The speakers addressed the challenges faced by present marketing world and corporate houses. There were 40 speakers, mostly from corporate and international consultancy firms, shared their experiences and views on innovative marketing strategies and approaches. The participants have got effective insights on different issues for e.g., the need for innovation, research methodologies, services marketing, design, advertising, public relations lobbying etc.,. The profound author of the book “How Companies Win”, by Mr.Rick Kash, founder and CEO of the Cambridge Group, shared his views on Demand Revolution on today’s world. On the second day, Mr.Sam Balsara summarized the outcomes of the summit.

The student accompanied by 3 faculty members took active part in the discussion and learned many important lessons from corporate leaders and experts.